The Global ABM Conference · London · November 4, 2026
We rebuilt how our marketing team works with AI. Same team, no developer, no big new budget. Everything from our talk is here, free to take.
Brief to first draft
A year ago
10 weeks
Today
30 days
Same team. No developer. No big new budget.
The talk in three lines
A knowledge base of everything you ever made. No source, no answer.
AI finds, drafts, checks, versions and measures. People own the ideas.
Data, tools, results: three checks before a number reaches sales.
Outcomes · Before and after
Leads matched to their account
4 in 10
9 in 10
Event follow-up prep
2 hrs
2 min
Sales cadences
1,300
16
Brief to first draft
10 weeks
30 days
Tungsten Automation marketing operations, before and after each rebuild.
Data
Match on the website domain, enrich, and use intent for the gaps. Bad addresses come out before anything sends.
Tools
A person checks how the AI reads the numbers. The run stops when a number looks wrong.
Results
Every figure traces back to the CRM. Any gap goes up front.
The rule: automate where a mistake is cheap and easy to spot. Keep a person where it's expensive, or quiet.
The starter kit
One download, one zip. Open it and start with template 01.
Measure it, then place every step.
Pitch the pilot on one slide.
One place the AI reads. One skill that asks first.
Five checks before anything goes out.
Three checks before a number reaches sales.
Claude skills · Also in the zip
Fifteen skills that take a brief to approved copy. Type /start: it asks which team you're on and what you want to do, then routes. Fill in one file and it writes in your voice. It never invents a fact.
Public builds of what you saw today. No internal data. Yours to adapt.
What it means for you
Where you start
One view of what works, with a source behind every number.
Pick one slow process
A campaign everyone knows takes too long. Map its steps.
Show the gap, not the tool
Weeks from brief to draft. Budget spent making, not thinking.
Bring IT and data in early
Who owns the licences, the connectors and the data you'll trust?
Pilot one campaign, then re-test
One quarter, one before-and-after. Then ask for the next step.
The starter kit has a template for each of these steps.
Who we are
Growth Marketing Manager, ABM and AI Transformation · Tungsten Automation · Lisbon
I lead marketing's move to AI: the knowledge base, the design system, the skills and agents the team works with every day. Before that, ABM at Cisco across EMEA and digital for Vodafone. I also teach the basics of AI, one-to-one.
At the talk: Part 1, Foundation · Part 2, One idea. Every account.
Director, Marketing Operations (Global) · Tungsten Automation · Surrey, UK
Daniele builds the systems that turn marketing into pipeline: lead routing, data quality and reporting, now with agents built in Claude Code. He started out selling windows door to door, and still thinks like a seller.
At the talk: Part 3, What counts.